Before founding Nine Roc, Neo spent years as an Engineering Director in the industrial manufacturing sector. His work gave him deep expertise in materials and structural design-but it also exposed him to a growing concern he could no longer ignore.
Day after day, he worked with non-biodegradable PVC materials. The strong chemical odors, the constant handling of industrial waste, and the long-term environmental impact raised a difficult question:
Does industrial progress have to come at the expense of our environment?
This question stayed with him.
While continuing his work, Neo began exploring ways to create more sustainable and recyclable solutions. He experimented, refined ideas, and searched for alternatives-but change within the system was limited.
Then one conversation changed everything.
A client who understood his concerns said to him:
"Why not start your own business? Sustainability will only become more important in the future."
That moment became the turning point.
Starting from Zero
In May 2015, Neo founded Nine Roc New Materials Co., Ltd.
The early days were far from easy. With limited capital and no established customer base, he started small-working out of a modest workshop equipped with only essential machines: sheet cutters, bending tools, and portable welding equipment.
The first products were simple: metal decorative parts, wire racks, and hooks.
Neo was involved in every step-from design and prototyping to production and delivery. There were no shortcuts, only constant learning, problem-solving, and improvement.
Earning Trust, One Order at a Time
With his strong engineering background, Neo quickly mastered the core principles of metal product design and manufacturing. More importantly, he focused on refining each product-making it more durable, more functional, and more material-efficient.
From the very beginning, he followed a simple philosophy:
Do every order right. Get every detail right.
That commitment gradually earned the trust of customers and built a strong reputation for reliability and quality.
Expanding Beyond Boundaries
As the business grew, Nine Roc expanded its factory and production capacity, laying a stronger foundation for long-term development.
With improved manufacturing capabilities and a growing team, the company began to look beyond the domestic market and step into the global stage.
This marked the beginning of Nine Roc's international journey.
To better serve overseas customers and build a recognizable identity in global markets, the NR Display brand was established-focusing on retail display solutions and customer-oriented design.
Through continuous improvement in product quality, design capability, and service, Nine Roc gradually expanded its presence worldwide.
Growing with Purpose
Today, Nine Roc has developed into a company with dedicated engineering and design teams, as well as a professional production system.
Our products are exported to over 25 countries
Our design team has supported more than 100,000 retail stores with display solutions
But growth has never been the only goal.
Our Ongoing Mission
From day one, Neo has remained committed to a clear direction:
To create better products through smarter design and more sustainable material choices.
For us, it's not just about manufacturing-it's about responsibility.
Responsibility to our customers.
Responsibility to the industry.
And responsibility to the environment.
One-stop Display Rack Factory in China
Better materials. Better design. A more sustainable future.---- Neo, Founder of Nine Roc